Luisa Via Roma promotes latest trends on Polyvore – Luxury Daily
Luxury Daily today - Luisa Via Roma promotes latest trends on Polyvore; Luxury brands honor the arts with Whitney museum involvement.
Marketers should tap location history of mobile consumers: report
Customers who frequent the same locations at the same time typically have similar purchase preferences, pointing to how marketers can enhance their advertising strategy by tapping the location history of consumers, according to a report from Columbia B...
Mobile Minutes: Nepal and Facebook; Nokia’s phone manufacturing; Social media and UK election; Location data
Today in mobile marketing - Nepal earthquake: Facebook 'Safety Check' helps families locate loved ones; Nokia denies return to phone manufacturing; How social media is defining the UK election; Location is your most critical data, and everyone’s watching.
Mobile optimization is essential for brands using social media platforms: L2 – Luxury Daily
Luxury Daily today - Mobile optimization is essential for brands using social media platforms: L2; Pucci mixes fashion and philanthropy to give back to Florence.
Mobile Minutes: Twitter’s Highlights feature; Nasdaq and social; Apple Watch app store; Samsung teases smartwatch
Today in mobile marketing - Twitter launches Highlights, to help users cut through the chaff; This time social media sending Nasdaq to brink of 2000 high; As first watches ship, Apple opens app store for new device; Samsung hints at new smartwatch on A...
Branded vs. centralized ordering apps: Will Chipotle tip the scales? – Mobile Commerce Daily
Mobile Commerce Daily today - Branded vs. centralized ordering apps: Will Chipotle tip the scales?; Starbucks' mobile order and pay sees hot start, aided by integration.
Platform Pulse: The week’s mobile news from Google, Facebook, Apple
In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.
How brands are getting Apple Watch apps right – and wrong
Starbucks, Target and a plethora of other brands are marshaling mobile applications for the Apple Watch as the long-awaited wearable begins to ship today, offering the potential for new engagement and commerce opportunities.