As consumers shift toward a mobile-first lifestyle, advertising revenue is following in their footsteps to better reach them, according to a new report from the Interactive Advertising Bureau.
Today in mobile marketing - Verizon tops analysts’ first-quarter profit estimates; Just in time for rival Apple Watch, Android Wear update; Google’s search update will remake the Web in its own image; India, your Uber ride just got a bit pricier.
Mobile Commerce Daily today - Apple Pay cashes in on security campaign as PayPal sags: report; Supercuts grooms mobile strategy via same-day check-ins.
Luxury Daily today - Sotheby’s entices The Cut readers with summer art programs; Luxury brands must target new face of mass market: report.
Google’s move to offer push notifications on mobile Web sites for Android users, in its latest mobile-friendliness initiative, is unlikely to immediately lead to the demise of mobile applications, even though the updates will look and feel like regular app updates.
Mobile Commerce Daily today - Booking.com flies in wearables commerce with Apple Watch booking app; Caribou Coffee steams up sales via app, mobile loyalty program.
Luxury Daily today - Louis Vuitton inspires vacation wardrobe preparations with The Cut mobile effort; 5 lessons that luxury brands can learn from technology firms.