Today in mobile marketing - Facebook testing "sidebar status" for iOS, Android; Meerkat learns buzz doesn't always mean business; Apple hints at implementing DSLR-like features into future iPhones by acquiring LinX; Verizon adds college sports to mobil...
The tipping point for mobile is coming fast. So says Ezra Palmer, chief content officer for eMarketer. "Advertisers have been slow to adjust to the rapid uptick of mobile," Palmer says. "We expect the spending to shift over very shortly." eMarketer'...
The tipping point for mobile is coming fast. So says Ezra Palmer, chief content officer for eMarketer. "Advertisers have been slow to adjust to the rapid uptick of mobile," Palmer says. "We expect the spending to shift over very shortly." eMarketer'...
Mobile Commerce Daily today - Discover boosts security with mobile-enabled account-freezing tool; Expedia’s app speeds access to last-minute travel information.
Luxury Daily today - TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants; Should luxury brands stop avoiding ecommerce?
Today in mobile marketing - Apple Watch may be winning the hype battle, but Samsung's Galaxy S6 is off to a strong start; Panasonic eyes doubling of airline Wi-Fi installation to meet demand; Apple Watches to include Line messaging app; Europe charges ...
NEW YORK – Brands marketing through social media need to focus on creating overall authenticity and positive image through multiple channels, according to a panel at Forrester’s Forum for Marketing Leaders.
NEW YORK – A General Electric executive at Forrester Research’s Forum for Marketing Leaders said the conglomerate aims to stand out in the crowd by communicating with the consumer as if the company were a person, supporting its outreach by providing emotional content and leveraging various channels’ diverse features and strengths.
Today in mobile marketing - Twitter’s Periscope responds to ‘Game of Thrones’ piracy reports; Facebook makes messaging quirky with video apps, plays to young users; Wingz raises $2M to book airport rides for people who plan ahead; Sharing economy poised to explode, PwC survey declares.
Mobile Commerce Daily today - Retailers embrace omnichannel selling but profits are elusive; Starbucks heats up social relationship marketing.