Luxury Daily today - Govberg Jewelers helps horologists manage collections with mobile app; Luxury retailing is understanding the product experience, not the product itself.
Reveal’s Matthew Davis writes that mobile audience understanding – knowing the demographics, real-world behaviors and interests of users – is pivotal for publishers competing in a $5 billion mobile revenue field. Getting such understa...
Mobile Commerce Daily today - Home Depot doubles down on in-app interactive shopping tools; Coupons.com leads charge for local deals on Apple Watch.
Luxury Daily today - Mercedes-Benz focuses social platforms on golf; Harrods hosts Samsung takeover to bring cutting-edge technology to consumers.
An ABC News Digital executive on a Mobile Marketer webinar said push notifications drive about one-third of opens on the publisher’s mobile application, pointing to push’s value in helping to reach an on-the-go audience.
Today in mobile marketing - YouTube unveils tools to make mobile ads more interactive; Google's latest patent could put spoilers to bed; Samsung expects record Galaxy shipments, S6 edge shortage; Apple's iOS 8.3 update is here and includes diverse emoji.
While many big brands are retooling to be mobile-friendly to retain high Google mobile search rankings ahead of the big search engine’s algorithm changes starting in two weeks, the tweaking will catch a number of marketers off guard, especially those with multiple or neglected Web properties.
The New York Times CIO Marc Frons walks through how the paper is transitioning to a mobile-first posture, starting by making content production platform agnostic and retooling its CMS and apps to be as flexible as possible.