Reveal’s Matthew Davis argues that good mobile analytics are integral for publishers who want to understand their audiences, and those analytics break down into three buckets – product, marketing and audience – all of which must work ...
Reveal’s Matthew Davis argues that good mobile analytics are integral for publishers who want to understand their audiences, and those analytics break down into three buckets – product, marketing and audience – all of which must work ...
The stickiness of applications has reached an all-time-high due to better retention and engagement, according to a study by Localytics.
Today in mobile marketing - Apple to push watch buyers online to avoid long lines at stores; Hello Facebook! WhatsApp voice calling a threat to telecoms; Twitter options active on deal chatter; This smart stove knob precision cooks your food through an...
Mobile Commerce Daily today - Target makes bold mobile statement to drive Lilly Pulitzer sales; Mobile payments competition moves to OS as Microsoft eyes entry.
Luxury Daily today - XOJet opts for mobile site to reach on-the-go consumers; Which high-end venues get the luxury seal of approval?
During the first quarter of 2015, brands such as Amazon, iHeart Radio, Mountain Dew and Sephora tapped both tried-and-true and newer social media applications to engage more personally with mobile users and leveraged live events or phenomena to promote...
Mobile Commerce Daily - Chipotle adds spice to text-to-win sweepstakes for Tough Mudder challenge; Shopkick expands beacon in-store marketing with white label solution.
Luxury Daily today - Moët & Chandon creates real-time “Moët Moments” via social sharing app; Top 10 luxury branding efforts of Q1.