Turning fast-moving smartphone users into loyal, engaged news audiences is step one on the road to generating advertising and subscriber revenue from mobile, according to experts from The McClatchy Company and Circa, who spoke at the 2015 America East ...
General Motors’ Chevrolet brand leveraged video and social media to attract 3 million viewers on its YouTube channel and 1.5 million impressions with an April Fools' Day multimedia surprise-fest that dramatized the power of mobile to drive brand engagement.
Today in mobile marketing - I want my Snapchat TV; Facebook's new app Riff puts a social spin on video editing; Microsoft brings document scanner app to iPhones, Android; New mobile app enables fans to order concessions from their seats.
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
Luxury Daily today - Rolls-Royce surprises car sharing consumers with chauffeured experience; Top 10 luxury brand digital campaigns of Q1.
In case you've got any money down on this race or are thinking about adopting one or the other of these live streaming video apps for your newsroom, Periscope is still racing ahead of Meerkat. Dan Frommer charts Periscope's spike, and now its narrowing...
Today in mobile marketing - Apple's next iPhone to have wireless charging; IBM forges mobile app partnership with China Telecom; For 7% of Americans, smartphone is only link to Internet; Yik Yak is testing a photo feature. What could go wrong?
Mobile Commerce Daily today - Are apathetic retailers killing Apple Pay in-store payments?; Marriott celebrates 1M mobile check-ins as smartphones transform experience.
Luxury Daily today - Top 10 luxury brand social marketers of Q1; Tiffany examines timekeeping heritage to advance stance in market.