Today in mobile marketing - Google, Microsoft take voice-search to new levels; FDA 'taking a very light touch' on regulating the Apple Watch; Microsoft makes cheaper version of Surface Pro 3 tablet; New app Saloote aims to create digital 'musical commu...
NEW YORK – Executives with Pandora and Reuters TV at the 2015 Mobile: IAB Marketplace explored the shift in content consumption in mobile audio and video in terms of acquiring clients and exploring the opportunity that the mobile disruption presen...
NEW YORK – A Conde Nast executive at the 2015 Mobile: IAB Marketplace said opportunities in mobile lie in stepping up to find alternatives to the inert creative that does not speak to consumers that has been a mainstay of the mobile revolution so far.
Luxury Daily today - Monetizing social media can hurt luxury branding: Spring exec; First Karl Lagerfeld retrospective traces designer’s hands-on approach.
NEW YORK – A Facebook executive at the 2015 Mobile: IAB Marketplace said the social networking site’s ability to track mobile users across devices and gauge advertiser return on investment points to the need for delivering relevant and accurately measured messages in an era of cross-screen consumption.
Mobile Commerce Daily today - The North Face pinpoints mobile as rainmaker but storm clouds loom; Burger King cooks up personalized experiences on new responsive site.
Today in mobile marketing - Spotify said in talks to add podcasts to challenge Apple; Amazon wants to be your home services middleman; Airbnb raffles off a stay in a…Scandinavian ski jump?; FCC chairman: Net rules will withstand court challenge.
Mobile Marketer today - Target merges art, apps and sales for unique product interactions; Mobile should be hub of customers’ relationships with retailers: report.
Today in mobile marketing - Meerkat raises funds as Twitter debuts rival livestream app; BlackBerry reports $28 million profit in 4th quarter; Mobile alters landscape where Google operates; New passport app could help speed travelers through Sea-Tac.