Today in mobile marketing – AT&T CEO vows to 'shake up' no-contract wireless with Cricket; White House poaches Facebook engineering boss as new IT director; Design gains importance as devices get more personal; U.S. must step up capacity for cyberattacks, chief argues.
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify...
Luxury Daily today - Vogue opens its address book for City Directory content; Marc Jacobs coordinates colors for consistency in advertising channels.
Marketers face an uphill trek to catch up with mobile-savvy consumers, hampered by inadequate budgets and a lack of big-picture focus, according to a new Forrester Research report.
New live-streaming video application Meerkat became a marketing sensation right after its launch because it connects brands and consumers in real-time without delay. In the process, it has alienated Twitter and posed a serious challenge to Instagram an...
Mobile Commerce Daily today - Blippar, Alibaba narrow offline, online divide via advanced image recognition; Williams-Sonoma cookbooks create extra revenue through new recipe app.
Clifford Levy, editorial lead at The New York Times' NYT Now app, tells Michael Sebastien that while a 2.0 version of the troubled app is underway, there are also larger shifts to mobile happening within the organization. "The whole company is shifting...
Today in mobile marketing - Google and TAG Heuer’s smartwatch could change the game for Apple; Exclusive: Nintendo CEO reveals plans for smartphones; It took only 3 months for this fantasy sports mobile app to raise $3.5 million; T-Mobile targets business with its 'Un-Carrier' plans.
Luxury Daily today - Gucci collaborates with Will.i.am to create wearable tech device; Printemps celebrates spring renewal in 150th anniversary campaign.
Mobile Commerce Daily today - Starbucks whips up mobile ordering with delivery options; American Express’ Plenti rewrites loyalty landscape as mobile’s role explodes.