Luxury Daily today - Siloing guided selling tactics harmful to beauty sector conversions: L2; Apple Watch not likely to impact growing interest in Swiss horology: report.
NEW YORK – Executives at the 2015 Mobile Marketing Association Forum New York revealed that 68 percent of mobile marketers are leveraging location-based targeting and using it as a target parameter in their media buying, although mobile still remains a small component of many digital budgets.
Mobile Commerce Daily today - IKEA exec: Selling through Instagram creates personalized user experience; Brown-Forman leverages mobile to connect content, retail experiences.
Today in mobile marketing - Apple plans Web TV service in fall; Nintendo joins smartphone era with plans for games, services; Ford turns back to Microsoft to build connected-car services; Pointing fingers in Apple Pay fraud.
Newspapers are falling behind with a monetization strategy predicated on two big assumptions, says digital futurist Amy Webb. First is that people are coming to their sites on purpose. Second is that these same people value the paper’s brand enou...
Mobile Commerce Daily today - Facebook’s integration of TheFind could boost outlook for social shopping; Domino’s throws ball in mobile’s court via March Madness promotion.
Luxury Daily today - Gotham Air provides taxi services via helicopter with mobile app; 10 key trends in luxury retail.
Chinese mobile Internet developer Cheetah Mobile Inc. bought mobile marketing agency MobPartner for $58 million to inject more competition in the mobile ad performance space.
While one of the significant advantages of programmatic buying on mobile is the ability to overlay data at an individual impression level, many marketers still believe programmatic is mainly for desktop, according to the Interactive Advertising Bureau.
Today in mobile marketing - Samsung to focus on premium products to withstand competition; BlackBerry targets businesses with high-security tablet; Facebook report shows slight rise in government requests for data; Like taking a luxury bus: Via, a ride...