Phablet usage is growing at almost four times the rate of medium-size smartphones thanks to strong media and entertainment consumption that positions the devices as mobile televisions, according to new data from Flurry Analytics.
Luxury Daily today - Farfetch appeals to global voyagers through Departures effort; Barneys ramps up digital efforts with new Web site.
Today in mobile marketing - Samsung Pay launches at GSMA Mobile World Congress in Barcelona; Facebook is said to be working on competitor to Twitter’s MoPub; Virgin Mobile diffuses bill shock with Data Rollover; Pebble Time most funded Kickstarter ever.
The use of applications has remained relatively steady even as the number and variety of apps continues to expand and smartphone adoption grows, according to a new report from Parks Associates.
Marketers are missing an opportunity to connect with an historic majority of Americans who now tune in to Internet radio news, sports talk and music services via mobile, by failing to serve ads that contain a clear call to action.
Though mobile Web usage has gained in popularity, desktop usage has kept pace, says comScore co-founder Gian Fulgoni. Of 1,256 minutes of Internet use in November 2014, smartphonescomprised 574 minutes, while desktops captured 510 minutes.
Today in mobile marketing - Why Paydiant is selling to PayPal; Apple’s looming watch spurs frenzy of upgrades for Android timepieces; Disappointed much? Google backs down on Android encryption promise; How to test Apple's new Photos app for Mac.
Luxury Daily today - Sotheby’s eases transactions with DocuSign app; Bulgari turns attention to accessories during Milan Fashion Week.
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, April 9 focused on how brands and retailers can use in-app campaigns to reach their entire app audience. Speakers include senior executives from a brand, agency and Urban Airship.