Marketers should accelerate shift of resources into mobile video: report
Marketers should continue shifting more marketing spend to video-based messages as consumers increasingly want and expect mobile video content, according to a Citrix report.
IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
Burger King takes a bigger bite of mobile with ordering test – Mobile Commerce Daily
Mobile Commerce Daily today - Burger King takes a bigger bite of mobile with ordering test; Visa leverages geo-location to enhance travelers’ card payment experiences.
ESPN Now On IPad, Drops ‘SportsCenter’ Brand From Apps
ESPN has finally released an iPad version of its app, reports Ryan Lawler, and at the same time it's rebranding its news apps away from the "SportsCenter" brand. Design-wise, the move is a step closer to unfiying the ESPN experience across all screens ...
Mobile Minutes: Facebook mimics Craigslist; IWatch tracks glucose; Science refutes FitBit; Sidecar’s package delivery
Today in mobile marketing - No one can stop Craigslist, but Facebook is trying again; Apple Watch app made by Dexcom will display blood glucose levels; Science says FitBit is a joke; Sidecar, a ride-hailing start-up, pushes into package delivery.
Home Depot’s remodeled associate smartphone showcases mobile in-store prowess – Mobile Commerce Daily
Mobile Commerce Daily today - Home Depot’s remodeled associate smartphone showcases mobile in-store prowess; Smartphones grabbed 41pc more online visits in January: report.
IWC reveals secret mobile game through social media – Luxury Daily
Luxury Daily today - IWC reveals secret mobile game through social media; 63pc of consumers agree luxury tastes have evolved: survey.
Mobile Minutes: Facebook’s mobile Internet in India; Twitter’s government requests; New iOS 9 plans; Mobile video boom
Today in mobile marketing - Facebook launches free mobile Internet service in India; Twitter’s government requests jump for user data, tweet removals; IOS 9 reportedly to focus on stability more than new features; Mobile video's boom will impact broadcasters and cable.
Facebook’s NYC beacon play could start marketing free-for-all
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.