Submissions invited for Mobile Marketer’s Classic Guide to Mobile Advertising
Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
Mobile Minutes: Google competes with Uber; WhatsApp’s bug; IPhone prices increase; Lollipop rolls out on Galaxy S5
Today in mobile marketing - Exclusive: Google is developing its own Uber competitor; WhatsApp bug shows private pictures to strangers; Average iPhone price increases to $687 and Android decreases to $254, says report; Android 5.0 Lollipop a 'go' on Ver...
Net-A-Porter spurs conversions with British Vogue mobile ad – Luxury Daily
Luxury Daily today - Net-A-Porter spurs conversions with British Vogue mobile ad; Cartier romances consumers with proposal video.
Mobile payment adoption up 2 points as mass use remains elusive: report – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile payment adoption up 2 points as mass use remains elusive: report; Adidas corners mobile pre-orders with footwear reservation app.
Twitter champions relevant brand experiences with Promoted Tweets syndication
Twitter’s plan to begin syndicating Promoted Tweets will benefit both advertisers and consumers as the social networking site extends reach in a familiar, targeted way, pushing content that is relevant to users in the moment.
Invisibilia Reaches 10 Million Plays
NPR's Invisibilia has hit an important milestone: episodes of the podcast, which explores the invisible forces that guide human behavior, have been downloaded or streamed more than 10 million times. Invisibilia also airs on more than 300 public radio s...
Mobile-optimized Web experiences trump app usage: L2 – Luxury Daily
Luxury Daily today - Mobile-optimized Web experiences trump app usage: L2; Harrods acts as central hub for branded beauty interactions.
McDonald’s sports activations drive up to 8x more mobile redemptions – Mobile Commerce Daily
Mobile Commerce Daily today - McDonald’s sports activations drive up to 8x more mobile redemptions; LongHorn Steakhouse drives loyalty with mobile-enabled at-the-table offer.
Will marketers leap onto Vine following new, separate kids version?
Vine’s introduction of Vine Kids could be the beginning of an opportunity for mobile marketers to dive wholeheartedly into efforts on the original platform given that less mature audiences will no longer be a burden of consideration.