Today in mobile marketing - Facebook denies ‘lizard squad’ hacking claim; Twitter can help to predict heart disease; Lyft is completely overhauling its look, starting with its fuzzy pink mustaches; Why apps for messaging are trending.
Winter storm Juno epitomized forced marketing to forced hysteria, as forecasters who predicted a crippling blizzard would paralyze the metropolitan New York area missed the mark by a mile.
While the iPhone 6 is a success, driving record quarterly sales for Apple, the company will find itself increasingly challenged to hold onto market share as the number of connected devices continues to proliferate.
Mobile Commerce Daily today - Mobile is retailers’ hotline to consumers during winter storm Juno; Are mobile vouchers and millennials the right combo meal for McDonald’s?
Luxury Daily today - Vogue drives participation with It Bag vote; How should luxury brands and retailers continue to stoke demand in a blizzard-blighted New York market?
Today in mobile marketing - Cablevision to introduce Wi-Fi-based phone plan; Apple vs Android war escalates with crippled Nexus 6 blame game; Use of mobile ‘supercookies’ is seen as a threat to privacy; What Google's wireless plans mean for Verizon, AT&T and you.
With winter storm Juno bearing down on the New York and Boston regions, savvy marketers were quick to put plans into place to stay in touch with customers and make them aware of valuable services or offers by leveraging the one device many will be keeping nearby at all times – their smartphones.
Smartphones aren't the second screen, but the first screen among connected consumers, writes Brian Solis, accounting for 60% of total time spent on digital media according to comScore. Accordingly, he argues that brands and agencies need to begin think...
Luxury Daily today - Yacht Partners International bring mobile to yachting world; Omnichannel strategies needed in Chinese ecommerce: report.
Today in mobile marketing - Apple's iOS 8 crisis continues with controversial new bug; Tumblr taps its community to work with advertisers; How Kik plans to steal Snapchat's teen hearts; In-flight retailer SkyMall files for Chapter 11 bankruptcy protect...