How mobile helped Starbucks boost foot traffic by 2pc – Mobile Commerce Daily
Mobile Commerce Daily today - How mobile helped Starbucks boost foot traffic by 2pc; Last-minute booking apps will need to evolve to survive.
Mobile lessons learned from 2014 holiday shopping season – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile lessons learned from 2014 holiday shopping season; PayPal’s impending spin-off adds uncertainty to mobile payments, mcommerce landscapes.
Jaeger-LeCoultre touts moonphase complications via mobile – Luxury Daily
Luxury Daily today - Jaeger-LeCoultre touts moonphase complications via mobile; Affluents less confident about travel plans this year: report.
LinkedIn is missed opportunity for mobile marketers
While brands and executives from around the globe are often present on LinkedIn, very few advertising initiatives appear, making the site a missed opportunity for mobile marketers.
Mobile Minutes: Google’s wireless service; LG’s curved smartphone; Samsung drops Qualcomm chips; Microsoft’s 4K display
Today in mobile marketing - Google to sell wireless service in deals with Sprint, T-Mobile; LG to launch curved G Flex 2 smartphone next week; Samsung drops Qualcomm chip from next Galaxy smartphone; Microsoft launches its own 4K display made for Windo...
Pinterest, Snapchat moves point to challenges of monetizing on social
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting
Retailers, florists and other brands will be guilty more than ever this year of ruining lovers’ Valentine’s Day surprises with retargeted ads, as mobile networks’ push for customer sign-in across all devices boosts the aggregation of personal information.