Pictures from Mobile Marketer’s Mobile FirstLook: Strategy 2015
Mobile Marketer presented its Mobile FirstLook: Strategy 2015 conference on Wednesday and Thursday, Jan. 14 and 15, in New York. Here are some pictures from the event.
How Starbucks’ social strategy won the holidays and drove sales – Mobile Commerce Daily
Mobile Commerce Daily today - How Starbucks’ social strategy won the holidays and drove sales; StubHub sees no easy solution to mobile Web vs. apps question.
43pc of consumers prefer to shop online: IBM – Luxury Daily
Luxury Daily today - 43pc of consumers prefer to shop online: IBM; Tiffany calls in the “Concierge of Love” for gift giving advice.
How A/B testing helps marketers optimize their mobile strategy
NEW YORK – Marketing executives at Mobile Marketer’s FirstLook: Strategy 2015 conference agreed that turning to A/B testing to garner potential customer feedback is a sound choice in determining whether to invest more heavily in a mobile application or mobile Web site.
Mobile Minutes: Google’s build-your-own phone; Personal Wi-Fi at Marriott; Google’s Classroom app; Alibaba messaging app
Today in mobile marketing - Google launches build-your-own mobile phone trial; Marriott agrees not to block personal Wi-Fi networks; Google is bringing the paperless classroom to teachers’ phones; Alibaba's latest mobile messaging effort: social networking for businesses.
Marketers remain committed to Google Glass despite repositioning
Google’s decision to stop public sales for Google Glass points to early learnings about what is and is not working in the nascent wearables space, with brands such as Fidelity saying they will continue to support their apps for the platform.
Scripps, Gannett Ready For Apple Watch
Most local media companies are keeping mum about their plans for the forthcoming Apple Watch, but the E.W. Scripps Company and Gannett Co. say they're ready with apps to follow right behind its March launch. USA Today will display its five top stories ...
Mobile Marketer will not publish Monday, Jan. 19
Mobile Marketer will not publish Monday, Jan. 19 in honor of Martin Luther King, Jr. Day.
USA Today’s Mobile Win: 13 Takeaways
USA Today's mobile app is the fastest growing part of its business, says David Callaway, its editor-in-chief. He tells Angelique Lu that its success is partly down to its visual-centric design, custom-tailored mobile content and understanding that audi...
Avoid the deadly sins of luxury marketing: Wealth-X exec – Luxury Daily
Luxury Daily - Avoid the deadly sins of luxury marketing: Wealth-X exec; Neiman Marcus assists purchase decisions with digital mirror.