Mobile Commerce Daily today - Deloitte exec says focusing on mobile conversions sends retailers down wrong path …; … Or, maybe not: Identifying mcommerce conversion rates a must in 2015, experts say.
Today in mobile marketing - ‘Facebook at Work’ hits app stores; BlackBerry shares jump, then dip, after Samsung buyout report; Smartphones at tipping point in China; Lightroom mobile app now available for Android.
NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the rise in popularity of wearables creates an opportunity for marketers to send targeted and informative push notifications that will form loyal users.
NEW YORK – When building a mobile application, it is important for designers and engineers to push each other, according to a Tumblr executive at Mobile FirstLook: Strategy 2015 Jan. 15.
NEW YORK – A General Electric executive at Mobile Marketer’s Mobile First Look: Strategy 2015 conference said the conglomerate is leveraging its applications of virtual reality and other mobile technology to get consumers excited about science and technology.
NEW YORK – A General Electric executive at Mobile Marketer’s Mobile First Look: Strategy 2015 conference said the conglomerate is leveraging its applications of virtual reality and other mobile technology to get consumers excited about science and technology.
Harry McCracken extolls the virtues of Timeline, a news app with original content chopped into "atoms" that can be read together or in pieces. The atoms, he explains, reach back deeply to put each story in a historical context, making everything into a...
As users continue to migrate to mobile, data over whether apps or the mobile Web were winning eyeballs has been confusing publishers, Lucia Moses reports. New data from the Interactive Advertising Bureau suggests that apps' supremacy may not be so star...