Mobile

/Mobile

Mobile Minutes: Facebook buys Wit.ai; AT&T’s rollover plan; Xiaomi tests Indian market; Android app stops spies

By | January 7th, 2015|Mobile|

Today in mobile marketing - Facebook buying speech-recognition developer Wit.ai; AT&T launches rollover data plan; China's Xiaomi tests selling phones in stores to pep up India sales; Android app stops smartphone spies.

Comments Off on Mobile Minutes: Facebook buys Wit.ai; AT&T’s rollover plan; Xiaomi tests Indian market; Android app stops spies

Why location-based marketing is an overripe low-hanging fruit

By | January 7th, 2015|Mobile|

While the rise of geo-conquesting, navigational applications and an increase in sophisticated data have made campaigns from brands such as Toys “R” Us, adidas and Jack in the Box stand out in the mobile space, the number of ill-conceived location-based messages that have alienated consumers should give marketers pause about the risks of overdoing location targeting.

Comments Off on Why location-based marketing is an overripe low-hanging fruit

Mobile Minutes: Verizon and AOL mobile videos; Facebook and voice recognition; Added tech for cars; Mental health apps

By | January 6th, 2015|Mobile|

Today in mobile marketing - Verizon approaches AOL on potential deal: report; Facebook acquires voice recognition firm; Drivers would pay up to $1,499 for added tech, study says; Can a smartphone tell if you’re depressed?

Comments Off on Mobile Minutes: Verizon and AOL mobile videos; Facebook and voice recognition; Added tech for cars; Mental health apps