Today in mobile marketing - General Motors unveils new connected car features; Intel unveils app that opens sites with user's face; Ebola survivors in West Africa to share stories via mobile app, to help fight stigma; Little Leagues go high-tech as bus...
Mobile Commerce Daily today - Amazon’s challenge to PayPal in mobile-enabled online payments gains steam; Mobile ticketing will include more devices in year ahead: report.
Wearables’ ability to link with services from healthcare to business is a big trend at the International Consumer Electronics Show this year, even as new research suggests consumers struggle to use high-tech devices, raising questions for marketers.
While mobile messaging often presents challenges for marketers interested in developing integrated experiences, this could be changing in 2015 as new options begin to emerge.
Luxury Daily today - Luisa Via Roma targets global ecommerce consumers through Vogue; Consumer passion strengthened by brand-based social engagement: report.
Today in mobile marketing - Messaging app Snapchat raises $486 million; Old BlackBerrys came to the rescue after Sony’s systems were hacked; Samsung Electronics says new smart TVs in 2015 to run Tizen platform; Carmakers take a hint from tablets.
Mobile Commerce Daily today - Papa John’s aims for mobile-ordering leadership with BOGO promotion; Millennials’ entrepreneurial spirit points to boost in mobile POS use.
An increasingly thorny issue facing mobile platforms and marketers is how to manage the escalating expectations of consumers who see their smartphones as capable of meeting a growing array of needs.
Luxury Daily today - Neiman Marcus, Net-A-Porter target bargain shoppers with sale ads; What luxury marketers should expect in 2015.
Mobile Commerce Daily today - 5 mcommerce developments that mattered in 2014; Sam’s Club drives sales with mobile gift cards, Facebook offer.