Today in mobile marketing - Apple offers two-week refund period for digital purchases made in Europe; App-etite for Bitcoin: City explores mobile payments for parking tickets; China's Huawei 2014 smartphone sales rise by a third; When you want a new job, but don’t feel like looking.
Beacons’ emergence as a powerful engagement tool topped the list of most important mobile marketing developments in 2014, a year marked by more consumers than ever embracing smartphones and tablets for everyday activities.
Today's technology is evolving rapidly, and as consumers look for the latest and greatest, businesses must also keep up. Not surprisingly, how media is fragmenting—from devices to the way consumers use them—was a topic explored frequently t...
Mobile Commerce Daily today - Macy’s is 2014 Mobile Retailer of the Year; Diapers.com entices new customers with Lyft promotion.
Luxury Daily today - BMW uses YouTube ads to reach video enthusiasts; Louis Vuitton is 2014 Luxury Marketer of the Year.
Apple reigned supreme during the holiday months of November and December, with 51.3 percent of all device activations during Christmas linked to Apple and free iOS mobile applications breaking app download records, according to reports from Fiksu and F...
Today in mobile marketing - Google's Gmail blocked in China; As Facebook takes on YouTube, what’s the long term plan for ads?; From film to smartphones: Kodak-branded phones, tablets coming in 2015; Smartphone maker you never heard of valued at $45 billion.
Marketers are poised to capitalize on the opportunities haptic technology has created with its ability to recreate the sense of touch, increasing the mobile consumer’s recall of an advertising experience.
Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. H...
Mobile Commerce Daily today - Why Hershey Co. chose SMS – not beacons – for in-store engagement; Ulla Popken reaches 65K shoppers in social commerce test.