Samsung has discussed a deal with a payments startup that would help the smartphone maker unveil a wireless mobile payments system in 2015 to rival Apple, according to multiple sources. The technology would allow people with certain Samsung phones to p...
Mobile Commerce Daily today - Apple Pay’s growth increases pressure on retailers to jump on board; Lacoste seeks conversion in Snapchat campaign.
Luxury Daily today - Chandon makes it glitter in Elle mobile ad; Brazilian economic pessimism requires changed strategies: BCG.
Today in mobile marketing - Foursquare launches app for iPad; Yelp’s new mobile app lets merchants reply to ranting customers on the go; Amazon Fire TV adds HBO Go app; An app that improves your health by quizzing you.
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
NBC 4 New York, the NBC television network’s flagship station, is the first brand to advertise on the New York subway’s Wi-Fi platform, beaming video clips to connected consumers in tunnels beneath the Big Apple.
Today in mobile marketing - Nexus 5 retiring as Google steamrollers smartphones towards phablets; Facebook dumps Microsoft Web search results; Use the USPS mobile app to place a hold on your mail; Alibaba-backed Chinese chat app Momo surges in U.S. debut.
Mobile Commerce Daily today - Mobile rewards gain stature as currency for airlines; Banana Republic targets holiday shoppers via Curb, Deliv apps.
Luxury Daily today - Gucci, Ralph Lauren are 2014 digital geniuses: L2; Saks turns to stylish stuffed bear for gift advice.
Emotions have the capacity to influence how people use mobile devices and applications, raising implications for marketers, according to a study by RealityMine Analytics.