Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.
NBC Owned Television Stations unveiled its upgraded iPhone apps Monday with features like interactive radar, quick access to breaking news and the capability to send video from a mobile device to a television. The upgrades are the result of a rapid inc...
Mobile Commerce Daily today - John Frieda triggers mobile experience with sound waves in mass merchant; Priceline.com’s Express Deals integrates Apple Pay for even faster reservations.
Luxury Daily today - Lexus celebrates holidays with branded GIFs; Brands need to adapt to remain competitive: report
Today in mobile marketing - SoftBank shrinks U.S. office, marking end of failed T-Mobile bid; Iowa is building the nation’s first smartphone driver’s license; Instead of fighting Bitcoin, the U.S. could make its own digital currency; Chicago and New York officials look to build Uber-like apps for taxis.
Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
Luxury Daily today - Fashion and luxury purchases are 33pc of all mobile transactions; Chinese consumers plan to spend the same or more next year: report.
Mobile Commerce Daily today - Amazon’s Surprise! app points to growing role for mobile gifts cards; Krispy Kreme bakes in donut rewards with new loyalty app.
Today in mobile marketing - Apple releases iOS 8.1.2, it will anger users; Google tells developers to design apps for a billion users; It's 10pm, do you know where your kids are? (This app does); Google puts new face(s) on Android Wear smartwatches.