Today in mobile marketing - Twitter is tracking users’ installed apps for ad targeting; Apple’s higher iPhone tariff may spur more Russian price rises; A Facebook change makes it harder for political campaigns to see your friends; Samsung Elec to launch Tizen smartphone in India: South Korea paper.
Karo Syrup and Fisher Nuts are teaming up for the third consecutive year for a strategic marketing partnership with plans to leverage QR codes to raise brand awareness and entice holiday shoppers.
Brands such as Barnes & Noble, Microsoft, Facebook and Foursquare are creating a slew of standalone mobile applications targeting specific user groups with streamlined features to combat frustration with do-it-all apps.
United States consumers share twice as often on so-called dark social channels as they do on Facebook, Twitter or other well-tracked mobile sources, according to a study released by RadiumOne.
Strong growth in mobile traffic is hitting all publishers, including paywalled newspaper brands like The Wall Street Journal. The newspaper, which gets 30% of its website traffic from mobile visitors, has inked a string of mobile-focused partnersh...
Sales, both in stores and online, from Thanksgiving through the weekend were estimated to have dropped 11%, to $50.9 billion, from $57.4 billion last year, according to preliminary survey results released Sunday by the National Retail Fe...
A new report from Juniper Research has found that mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019, up from 72 billion this year. Use is expected to be buoyed by the launch of Apple Pay, togeth...
Mobile Commerce Daily today - Zappos combines mobile with personal customer service for easy shopping; Twitter Offers set to streamline mobile couponing for brands, users.
Today in mobile marketing - BlackBerry offers $550 if you trade iPhone for Passport; You can now receive coupons in stores just by Shazaming a song; T-Mobile changes data throttling notification; Apps to clean up the loyalty-card clutter.
Dunkin’ Donuts’ plans for mobile ordering, its extensive social media community and the popular DD Perks loyalty program and mobile application all point to the donut bakery chain's heavy focus on mobile as a means of connecting with customers.