David Yurman uses mobile ads to promote charity wish lists – Luxury Daily
Luxury Daily today - David Yurman uses mobile ads to promote charity wish lists; Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch.
Inviting nominations: Mobile Marketer Awards 2014
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2014 by brands, retailers, marketers, agencies and publishers.
Target streamlines in-store holiday shopping with app navigation features – Mobile Commerce Daily
Mobile Commerce Daily today - Target streamlines in-store holiday shopping with app navigation features; Walmart taps image recognition for holiday photo cards.
Juniper Says 2B To Buy With Mobile By 2017
A new report from Juniper Research has found that just over 2 billion mobile phone or tablet users will make some form of mobile commerce transaction by the end of 2017, up from 1.6 billion this year. The report found that in a number of developed mark...
Clé de Peau Beauté flaunts new online boutique on The Cut – Luxury Daily
Today in luxury marketing - Clé de Peau Beauté flaunts new online boutique on The Cut; Net-A-Porter films darkly romantic fairy tale.
Lord & Taylor expands iBeacon program to all US stores – Mobile Commerce Daily
Mobile Commerce Daily today - Lord & Taylor expands iBeacon program to all US stores; Domino’s serves up easy order-tracking with wearables integration.
Mobile Minutes: BlackBerry, Samsung join for security; WeChat struggles; Nokia plans return; Secret vs. Whisper
Today in mobile marketing - BlackBerry partners with Samsung on mobile security; WeChat struggles to lure new users amid WhatsApp rivalry; Nokia says vanishing consumer brand may return; Anonymous messaging app Secret distances itself from Whisper.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from Yankee Group, iCrossing and McCann Truth Central.
3 Out Of 4 Beacon Programs Will Fail
Businesses of all kinds — from worldwide department stores to neighborhood shopping districts, international airports to baseball fields — are adopting beacons at a pretty incredible pace, writes Puneet Mehta. But, Mehta predicts, three out...
3 Out Of 4 Beacon Programs Will Fail
Businesses of all kinds — from worldwide department stores to neighborhood shopping districts, international airports to baseball fields — are adopting beacons at a pretty incredible pace, writes Puneet Mehta. But, Mehta predicts, three out...