Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.
Mobile Commerce Daily today - Target tests CurrentC mobile payments in store, Apple Pay in app; Kohl’s taps Twitter trivia to drive holiday-shopping engagement.
Luxury Daily today - Better retail experiences depend on technology integration: report; Brands look to Q4 for revenue uptick: Wealth-X.
Today in mobile marketing - Obama asks FCC for strong net neutrality rules; With high maintenance, Vimeo invests in original content; Opera to add 100 million users through Microsoft pact; You can ditch your PC now.
Macy’s and Marriott are two of the top brands using Snapchat as part of their mobile marketing strategy, and both are leveraging the social media application in very different ways.
Black Friday is big in the U.S. But it's not the biggest digital shopping holiday in the world — the honors there go to November 11. Known as Single's Day in China, the holiday has been capitalized on by Alibaba to the tune of $5.75 billion in sa...
Next year will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015, eMarketer predicts.
Mobile Commerce Daily today - Toys R Us taps QR codes for easy navigation to Thanksgiving deals; Paul Frank enlists Blippar’s image recognition in new pop-up shop.
Luxury Daily today - Marc Jacobs Beauty allows for ecommerce ease via Instagram shop; Harrods unveils Christmas celebrations.
Today in mobile marketing - Amazon reveals the Echo, a Siri-like home assistant that doubles as a DJ; Morgan Stanley among first to add Uber to travel policy; Facebook launches Ebola fundraising campaign; Lollipop, the latest version of Android, is gro...