Pictures from Mobile Marketer’s Mobile Women to Watch 2015 Summit
Mobile Marketer presented its annual Mobile Women to Watch 2015 Summit on Tuesday, Nov. 4 in New York. Here are some pictures from the event.
Digital execs: Facebook not best platform to drive conversion, revenue
NEW YORK – Digital executives at the ad:tech New York conference debated the pros and cons of both small and large brands using Facebook as a marketing platform before ultimately concluding that the social network’s lack of communication and pay-to-play standards are not beneficial for most companies.
U.S. Hispanics More Inclined To Buy Mobile
An in-depth look into the 52% of U.S. Internet users who are comfortable making mobile purchases shows that U.S. Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet. August 2014 data from ThinkNow Resear...
Toronto Star-La Presse+ Pact On Tablet
The Toronto Star and La Presse announced today they havereached an agreement in principle to develop a new tablet edition for the Toronto Star. The Toronto Star digital tablet edition, which will be based on the La Presse+ news platform technology, is ...
Mobile Minutes: Prime’s photo storage; Google’s calendar app; Facebook, mobile affect politics; BBM mimics Snapchat
Today in mobile marketing - Amazon offers unlimited photo storage for Prime members; Google’s new Calendar app auto-schedules your life using Gmail; Facebook, phones now part of election decisions; BBM gets Snapchat-style features.
Rolls-Royce weaves mobile app into upcoming exhibition – Luxury Daily
Luxury Daily today - Rolls-Royce weaves mobile app into upcoming exhibition; Burberry celebrates power of gifting with enchanted holiday campaign.
Burger King bets on PayPal, digital cards for mobile payments, offers – Mobile Commerce Daily
Mobile Commerce Daily today - Burger King bets on PayPal, digital cards for mobile payments, offers; Walgreens exec: NFC payments doubled following Apple Pay integration.
2014 Auto Ad Budgets At Digital Tipping Point
Car sales are up 5% and ad budgets are up 17% this year with online media accounting for 95% of this year’s increase, Borrell Media’s Automotive Outlook for 2014 finds. By the end of 2014, the automotive industry will be spending more than ...