Dealing with the mystery of ecommerce attribution – Luxury Daily
Luxury Daily today - Dealing with the mystery of ecommerce attribution; Financially-confident consumers to increase holiday spending by 8.7pc: report.
Starbucks ramps up in-store mobile strategy for the holidays – Mobile Commerce Daily
Mobile Commerce Daily today - Starbucks ramps up in-store mobile strategy for the holidays; Simon Malls taps Ziploop to organize shopping on mobile.
Mobile Minutes: Twitter’s embeddable audio; LVMH smartwatch; wireless plans; FBI covets mobile data
Today in mobile marketing - Twitter opens up embeddable audio with new partnership with iTunes and SoundCloud; LVMH: It may be time for a smartwatch; Giving mobile phone customers a reason to (happily) pay more; FBI director demands access to private c...
Whitepages challenges spammers in real-time with app update
Contact information provider Whitepages has updated its Android mobile application Current Caller ID to offer real-time analysis of billions of calls, texts and phone lookups from the brand's 50 million users.
53pc dislike seeing hashtags during TV shows: TiVo report
While marketers are enthusiastic about the potential to engage television viewers via social media, a recent report from TiVo suggests that viewers themselves may not be as excited about this strategy.
Los Angeles takes beacons to the streets with pilot-program launch
The City of Los Angeles has launched a pilot program using beacons in bus benches, potentially providing municipalities, museums and other parties the opportunity to spread information and content to individuals based on their proximity.
BBC Uses WhatsApp For Ebola Alert Service
The BBC has started a new account on Facebook-owned WhatsApp to update people with the latest information about Ebola. Ingrid Lunden reports the BBC says its service is aimed primarily at reaching WhatsApp users in&nb...
10 Local Media Trends Marketers Must Know
It’s the time of year when businesses start looking at their marketing plans for 2015, so Wesley Young looks at 10 trends every local advertiser needs to think about during preparations for 2015. While change has been the only constant in local m...
Survey Finds 82% Use Ad Circulars First
Print “circular ads” in newspapers have historically been one of the most effective retail advertising vehicles. And while retail is the top online advertising category, today, most “circular advertising” remains in print. ...
FBI Director Hints At Cellphone Data Action
The director of the F.B.I., James B. Comey, said on Thursday that the “post-Snowden pendulum” that has driven Apple and Google to offer fully encrypted cellphones had “gone too far.” He hinted that as a result, the administ...