Mobile Commerce Daily today - Smartwatch payments challenged by lack of consumer interest: report; Frito-Lay’s Walkers Crisps enlivens bus-shelter vending machine via mobile.
While one of the biggest mandates before CEOs right now is transforming the customer experience, many companies have not progressed beyond leveraging mobile to streamline existing communications.
Marketers only using clickthrough rates to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen and Placed. According to the research, while CTR has been the standard metric for on...
Luxury Daily today - Hermès takes consumers Elsewhere to reinterpret its print magazine; Top ranking brands embrace the curated, digital Age of You: report.
Today in mobile marketing - Sony looks to PlayStation to sell smartphones; New Motorola smartphone leaves Galaxy S5 and iPhone 6 outgunned; Lenovo unveils Yoga home theater tablet; Fashion and functionality meet in smart jewelry.
Mobile Commerce Daily today - Mobile chat: Role grows in creating seamless holiday shopping; Target teams up with mcommerce app to test curbside shopping.
GameStop is gearing up for the upcoming holiday season by announcing updates to its mobile application, designed to heighten customer engagement through enhanced personalization features and user-friendly interface.
(RED) and Bank of America are partnering with Nike for the TURN YOUR MILES (RED) mobile-optimized fitness campaign to help eradicate HIV submission from mothers to children.
Today in mobile marketing - Snapchat CEO Spiegel says untargeted advertising is coming soon; Roughly 75% of mobile app ads are just promoting other apps; Apple announces special event: 'It's been way too long'. Here's what to expect; Foursquare’s makeover favors ads as check-in buzz fades.
Luxury Daily today - Hugo Boss touts fall/winter menswear collection on Details via mobile ad; Luxury brands get on board with breast cancer awareness.