IHeartRadio brings easy listening to Android wearables
IHeartRadio, a digital music platform, has announced a partnership with Android Wear to provide easy listening to consumers possessing wearable smartwatches.
Embrace responsive Web design to lure mobile buyers: Forrester – Mobile Commerce Daily
Mobile Commerce Daily today - Embrace responsive Web design to lure mobile buyers: Forrester; Chipotle taps social in Halloween selfie contest, charity fund-raiser.
Consumers Bullish On Mobile Pay Future
Consumers remain tepid about paying for goods and services with their phones at the point of sale, although increased exposure to mobile payments is helping drive adoption and growth, according to a new eMarketer report. eMarketer projects transaction ...
Javelin exec: PayPal spin-off to open door wider for Apple Pay, NFC – Mobile Commerce Daily
Mobile Commerce Daily today - Javelin exec: PayPal spin-off to open door wider for Apple Pay, NFC; Kohl’s leverages mobile loyalty program to drive customer engagement.
Bloomingdale’s incorporates mobile touchpoints throughout renovated Silicon Valley store – Luxury Daily
Luxury Daily today - Bloomingdale’s incorporates mobile touchpoints throughout renovated Silicon Valley store; Top 10 luxury branding efforts of Q3.
Mobile Minutes: Facebook’s anonymity app; iPhone impacts insurance; Microsoft protects student data; HTC fading
Today in mobile marketing - Facebook may soon launch an anonymity app, but is it too late?; How iPhone apps could impact your insurance; Microsoft and other firms pledge to protect student data; HTC is fading fast and an action camera and Nexus tablet ...
Publishers Clearing House’s sweepstakes app has social tie-in
Sweepstakes marketer Publishers Clearing House continues its digital expansion with the launch of a new mobile application that enables users to share information on social about sweepstakes.
CW speeds up mobile engagement with The Flash in launch campaign
CW Television Network’s campaign promoting the premiere of “The Flash” put on a burst of speed for mobile consumers as a large number of them played a game that followed a video ad and engaged with calls to action.
AT&T to Pay $80 Million In Consumer Refunds
As part of a $105 million settlement with federal and state law enforcement officials, AT&T Mobility LLC will pay $80 million to the Federal Trade Commission to provide refunds to consumers the company unlawfully billed for unauthorized t...
ABC Revamps Marketing To Reach YouTubers
ABC revamped its fall marketing strategy this year to better attract frequent YouTube viewers, working closely with YouTube parent Google to create ads for a new generation of TV watchers, Jeanine Poggi reports. Google hosted workshops for AB...