Bloomingdale’s exec: Beacons need value-driven campaigns, consistent experiences – Mobile Commerce Daily
Mobile Commerce Daily today - Bloomingdale’s exec: Beacons need value-driven campaigns, consistent experiences; Whole Foods exec: Mobile should not inhibit in-store experiences.
NY Times pushes engagement with NYT Now with offer of free access
The New York Times, continuing to leverage its mobile properties to boost engagement with its content, is offering free unlimited access this week to NYT Now, a recently launched subscription product.
Top 10 luxury brand social marketers of Q3 – Luxury Daily
Luxury Daily today - Top 10 luxury brand social marketers of Q3; UHNW approach to philanthropy shifts from gifts to targeted projects.
Domino’s Pizza serves virtual ordering assistant for mobile convenience
Domino’s Pizza is serving up a more human approach to digital customer service and brand persona with its multi-functional personal virtual ordering assistant, Dom.
Mobile Minutes: Apple’s kill-switch security; iBook to overtake Kindle; Vodafone invests in India; Sony markets to Japan
Today in mobile marketing - New Apple tool checks iPhones for kill switch security; Apple's iBook prepares to overtake Kindle in war of the mobile readers; Vodafone invests $1 billion in India to drive data use; Post-Sony Vaio aims for Japan market nic...
Google sets sights on messaging to shore up mobile role
Google’s rumored foray into mobile messaging, which is expected to launch in early 2015, could ramp up competition in the messaging space among leaders such as WhatsApp and Facebook Messenger.
Deseret: Mobile Needs Native Ads
Native advertising, which runs in content and isn’t crowded by smartphone screens the way banners are, is the best way to help advertisers effectively follow the massive heard of consumers migrating to the small screen, Chris Lee, president of De...
Mobile Minutes: Yahoo seeks Snapchat; Samsung faces low quarter; New Microsoft app; Facebook acquires WhatsApp
Today in mobile marketing - Yahoo nears investment in Snapchat; Samsung poised for ‘ugly’ quarter as iPhones get bigger; Meet Sway, Microsoft's first new Office app in a decade; Facebook's WhatsApp acquisition now has price tag of $22 billion.