Today in mobile marketer - Apple said to add gold option to iPad to goose sales; General Catalyst dedicates $10 million for startups built on Stripe payment tech; Mobile Web use causes challenges for net neutrality; TiVo debuts Android app to stream sh...
NEW YORK - A projected surge in global mobile advertising spending that is well above previous estimates will challenge marketers to look for missed opportunities, according to participants at the Mobile Marketing Association’s SM2 Innovation Summit.
NEW YORK - A PepsiCo executive at the Mobile Marketing Association’s SM2 Innovation Summit discussed the importance of sending relevant messages in a Q&A with the host of Bloomberg TV’s C-Suite, Jeffrey Hayzlett.
As more people are accessing content on mobile, digital publishers have been trying out ways to engage these audiences, find out what content they are looking for and what makes them come back. Catalina Albeanu reports that Bleacher Report, a digital s...
Google, Facebook and other large Internet companies are ramping up a lobbying campaign to ensure federal regulators cover wireless networks in its new net neutrality rules, Amy Schatz reports. The Internet Association, a trade group made...
NEW YORK – Executives from Ford Motor and Facebook at the Mobile Marketing Association’s SM2 Innovation Summit said marketers must expand their mobile presence to better relate to consumers personally.
Today in mobile marketing - Facebook relaunches Atlas for marketers to serve targeted ads across multiple devices; Google searches for right note in online music business; Twitter is for liberals; Pinterest is for conservatives; Walmart names Instagram...
Mobile Commerce Daily today - Will PayPal lose its mobile stronghold as NFC payments gain?; McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes.
Luxury Daily today - Montblanc taps philanthropic readers of Departures with mobile ad; Selfridges invests in online store to enhance multichannel shopping experience.
Today in mobile marketing - Facebook relaunches Atlas for marketers to serve targeted ads across multiple devices; Google searches for right note in online music business; Twitter is for liberals; Pinterest is for conservatives; Walmart names Instagram...