Lufthansa entices travelers with interactive selfie campaign
Lufthansa German Airlines is introducing an interactive selfie campaign featuring 3D and panoramic elements to deliver what it hopes will be a highly captivating brand message.
Mobile Minutes: Ride-sharing troubles; Amazon deliveries; iPhone stumbles; BlackBerry loss shrinks
Today in mobile marketing - Los Angeles and San Francisco threaten ride-sharing firms; Amazon takes a big step toward finally making its own deliveries; Apple CEO Cook goes from record sales to iPhone stumbles; BlackBerry reports smaller-than-expected ...
In Social/Mobile, Facebook Holds News Keys
"We're much more dependent on Facebook than we thought," says Alexis Madrigal, deputy editor of TheAtlantic.com, who joined Facebook's Liz Heron, Facebook's news partnership lead, at the Online News Association's annual conference Thursday to unpack so...
Retailers should look beyond beacons to drive relevancy during holidays – Mobile Commerce Daily
Mobile Commerce Daily today - Retailers should look beyond beacons to drive relevancy during holidays; Facebook fans spend almost 50pc more at grocery stores: report.
Net-A-Porter spurs fall purchases via mobile trend report – Luxury Daily
Luxury Daily today - Net-A-Porter spurs fall purchases via mobile trend report; Marc Jacobs aims for structure, expansiveness in Web site redesign.
CPG brands’ localized digital activations more influential than TV ads: report
CPG brands must make personalized content and localized digital activation a priority if they want to influence in-store sales in an increasingly multi-screen environment, according to a new report from Gannett division G/O Digital.
MapQuest streamlines user experience for easier commuting with new app
MapQuest is targeting working individuals and commuters with its new Commute application, designed to simplify consumers’ daily drives and offer more navigation convenience.
Mobile Minutes: iOS update pulled; Facebook’s WhatsApp bid greenlit; Apple, Twitter bet on start-up; High-fashion Apple
Today in mobile marketing - Apple pulls iOS 8 software update after iPhone problems; Exclusive: EU regulators to approve Facebook's $19 billion bid for WhatsApp; Apple, Twitter bet on twenty-somethings' billion dollar company; Apple Watch mashups hint ...
Showtime creates tactile Homeland mobile ad for dramatic effect
Showtime has partnered with Immersion Corporation to use its haptic technology in mobile ads, with the goal of increasing viewer engagement and retention.