A new study shows that commuters are more likely to buy mobile coupons if they are squeezed in with their fellow travelers, reports Steven Perlberg. The study, “Mobile Crowdsensing,” found that as subway cars fill up, riders tend to immerse...
Luxury Daily today - Netropolitan aims to attract wealthy clients to new social network; World billionaire population reaches record high: report.
Mobile Commerce Daily today - Mobile bookings demand skyrockets despite lack of optimized experiences: report; Sears’ app-supported vehicle pickup adds more options.
While ads with bright colors fared better in countries such as Nicaragua, Kenya and India, more minimalist ads saw higher success in countries including the United States, Singapore and Denmark, according to a new report from Todacell.
Today in mobile marketing - Sony sees $2.1B loss for fiscal year as mobile woes take a toll; PayPal’s attack ad shows Apple’s power to inspire fear and loathing; Three reasons to be terrified of Alibaba; IAC offers more than $500 million to buy Israel's Perion: media.
The trend toward big-name brands, even some upscale ones, placing their logo on a truck and driving around the country to engage with consumers is being driven as much by the high cost of real estate as by mobile-enabled consumers who can follow a truc...
BBC News has launched an account on instant messaging app Line, the latest in a series of experiments with content distribution through chat apps. BBC's Line account is its first international news channel inside a chat app, "partly to try and make an ...
Newspaper subscribers are increasingly using smartphones and tablets while retaining a strong attachment to print, according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute. The percentage of respondents who said they...
Mobile Commerce Daily today - Apple Pay’s halo effect evident in Subway Softcard partnership; Foot Locker sports a speedy omnichannel approach with Deliv.