Nordstrom uses look book Vogue ad to highlight designer lines – Luxury Daily
Luxury Daily today - Nordstrom uses look book Vogue ad to highlight designer lines; Versace embeds instant ecommerce in runway show livestream.
Pictures from Mobile Marketing Summit: Holiday Focus 2014
Mobile Marketer presented the Mobile Marketing Summit: Holiday Focus 2014 on Sept. 10 in New York. Here are pictures taken during the event.
U.S. Broadcasters Can Learn From U.K. Ch. 4
At IBC's opening panel this morning, David Abraham, CEO of Britian’s Channel 4, describes how his company over the past eight years has successfully built a hybrid TV viewing experience around the convenience of mobile and over-the-top that augme...
Nordstrom, Saks lead L2 department store report – Luxury Daily
Luxury Daily today - Nordstrom, Saks lead L2 department store report; Printemps teams with Burberry for branded holiday campaign.
NY Times eyes deep linking to drive app use
NEW YORK – A New York Times executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said he expects deep linking to be integrated in the news organization’s mobile applications shortly as it strives to be where its core readers are.
Kahuna stresses personalization for optimal mobile strategies
NEW YORK – A Kahuna executive at the Mobile Marketing Summit: Holiday Focus 2014 stressed the need for personalization and consumer-first strategies to drive massive revenue opportunities for brands.
Mobile Minutes: MSN revamps; Kabam CEO Q&A; iWatch design; DiGiorno mea culpa
Today in mobile marketing - Microsoft revamps MSN for a mobile-first world; Q&A: Kabam CEO on mobile game partnership with Alibaba; What top designers think of Apple's new smartwatch; A lesson in crisis communications, courtesy of DiGiorno.
Lord & Taylor exec: Beacons more cost-effective for testing mobile payments – Mobile Commerce Daily
Mobile Commerce Daily - Lord & Taylor exec: Beacons more cost-effective for testing mobile payments; GameStop reaches mobile customers via deep understanding.
Twitter exec: Mobile sparking seismic shift in holiday buying decisions
NEW YORK - A Twitter executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said mobile’s ability to make shoppers aware of products and brands by supplying them with pertinent information will produce a seismic shift in holiday-shopping buying decisions.