Today in mobile marketing - BlackBerry stops making phones; Google announces YouTube Go, a new app for saving and sharing videos offline; Samsung brings gifts to mark Samsung Pay's first birthday; Meerkat lives on as live group video chat app Houseparty.
Luxury Daily today - Sentient Jet rolls out booking app behind its most successful summer; Dior showcases atelier’s women for role model discussion on Instagram.
Mobile Commerce Daily today - Uber partners with Sears-owned Shop Your Way, offering riders rewards credit; Skechers supplements in-store experience with Instagram-integrated commerce app.
Today in mobile marketing - BlackBerry stops making phones; Google announces YouTube Go, a new app for saving and sharing videos offline; Samsung brings gifts to mark Samsung Pay's first birthday; Meerkat lives on as live group video chat app Houseparty.
Today in mobile marketing - More than 50pc of shoppers turn first to Amazon in product search; Twitter’s final buyout price might be lower than you think; Facebook to appeal German order on WhatsApp data; Snapchat passes 60 million daily users in the U.S. and Canada.
NEW YORK – A Coty Inc. executive at the MMA SM2 Innovation Summit 2016 claimed that some of the main mobile marketing trends she noticed this year centered on data and utility, proving that personalization trumps all when it comes to running a successful campaign.
NEW YORK - An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.
Mobile Commerce Daily today - Mastercard jockeys for mobile payments domination with new API platform; Mobile’s disruption power extends from big brands to small, says FedEx exec.