The growth in mobile and targeted local digital advertising will eclipse other media formats over the next two years and capture budget from other digital formats such as paid search and untargeted banner ads, according to a newly revised forecast from...
BIA/Kelsey today released a new projection that puts SMB local ad spending "slightly ahead" of previous forecasts, with the sector expected to make up 35.8% of total local media spending in 2015. The firm predicts $12.4 billion of that spend will be in...
Older consumers have adopted some of the digital shopping habits of their tech-savvy counterparts from younger generations, although there are some key differences, according to a new research report.
Luxury Daily today - Saks introduces user-generated content hub to propel purchases; Burberry taps Kate Moss, Cara Delevingne for fragrance launch.
About.com has given its how-to Web site its first major redesign in nearly a decade to make navigation easier and reach mobile users.
Today in mobile marketing - Uber service banned across Germany by Frankfurt court; Ad tech companies are selling more ad tech; New approaches to customer data can improve the effectiveness of marketing; Fliers who bring their own devices to watch movie...
Mobile Commerce Daily today - Macy’s offers browser-based wallet to streamline holiday purchasing; 7-Eleven brews up loyalty program offering free cup of coffee.