Just because you can does not mean you should for mobile: Almighty exec – Luxury Daily
Luxury Daily today - Just because you can does not mean you should for mobile: Almighty exec; Experiential marketing should go beyond selling.
Coty exec: 2016’s biggest mobile trends include utility, data
NEW YORK – A Coty Inc. executive at the MMA SM2 Innovation Summit 2016 claimed that some of the main mobile marketing trends she noticed this year centered on data and utility, proving that personalization trumps all when it comes to running a successful campaign.
Factual exec: Location data is best way to determine a consumer’s real self
NEW YORK - An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.
Mobile Minutes: Amazon product searches; Twitter’s buyout price; Facebook and WhatsApp data; Snapchat’s milestone
Today in mobile marketing - More than 50pc of shoppers turn first to Amazon in product search; Twitter’s final buyout price might be lower than you think; Facebook to appeal German order on WhatsApp data; Snapchat passes 60 million daily users in the U.S. and Canada.
Chatbots, beacons are next steps in mcommerce: Home Depot exec – Mobile Commerce Daily
Mobile Commerce Daily today - Chatbots, beacons are next steps in mcommerce: Home Depot exec; Allstate revamps mobile apps to provide more value to users.
The bar has been raised for digital experiences: Webby exec – Luxury Daily
Luxury Daily today - The bar has been raised for digital experiences: Webby exec; Leather goods market bound for $258.4B by 2020.
Mobile Minutes: Snapchat’s sunglasses; Google’s voting doodle; Square’s new reader; Uber gift cards
Today in mobile marketing - Snapchat to sell Spectacles, sunglasses with an embedded camera; Register to vote, the Google Doodle way; Square responds to 'tap and pay' criticism with a new system for small business; Uber launches gift cards ahead of the...
Personalized mobile services yield highest user engagement: Pandora exec
NEW YORK – A Pandora executive at the MMA SM2 Innovation Summit 2016 revealed that the music streaming platform’s most personalized service is its most popular one, indicating that customized business models are most likely to grab a consumer’s attention, and later, business.
Mobile Minutes: Snapchat’s sunglasses; Google’s voting doodle; Square’s new reader; Uber gift cards
Today in mobile marketing - Snapchat to sell Spectacles, sunglasses with an embedded camera; Register to vote, the Google Doodle way; Square responds to 'tap and pay' criticism with a new system for small business; Uber launches gift cards ahead of the...
Luxury online purchase experience only reaching half of potential – Luxury Daily
Luxury Daily today - Luxury online purchase experience only reaching half of potential; Paris aims to turn around tourist decline with vibrant film.