Mobile Commerce Daily today - Lowe’s strives for competitive advantage with life-size augmented reality experience; Multichannel brands are quicker to adopt mobile-optimized Web sites: report.
Facebook hopes to make more palatable its decision to leverage behavioral data for ad targeting purposes by coupling the move with enhanced user control over the social network’s collection of personal data.
Today in mobile marketing - World Cup 2014 will be the most mobile yet; Bjork's Biophilia is the first app in MoMA's collection; Uber and Tesla partner up in Shanghai; BlackBerry in deal with EnStream on mobile payments system.
Mobile Commerce Daily today - Wendy’s taps mobile coupons to win back thrifty consumers from McDonald’s; Toys “R” Us reports 23K Isis transactions in first three months.
Luxury Daily today - Porsche hypes Le Mans comeback with streamlined app; Typecasts about wealthy should be demystified: report.
Today in mobile marketing - Alibaba acquires UCWeb, maker Of China’s most popular mobile browser; Taxi drivers plan big protests in Europe against Uber; Brands talk like 10-year-olds on Facebook, study says; SingTel’s Amobee digital ad business buys Kontera & Adconion for $359M.
Mobile Commerce Daily today - Wendy’s and StubHub partner to create a game day experience; Toys “R” Us reports 23K Isis transactions in first three months.
New data from eMarketer finds that 1.76 billion people worldwide will own and use smartphones monthly, up over 25% from 2013. By 2017, more than one-third of the world's population will be smartphone users, according to the data, and nine countries wil...
Luxury Daily today - Fendi lets consumers be the artist in new Baguette app; 6 luxury marketing trends to watch.