Agency profile: AKQA harnesses mobile’s value-adding potential for brands
The AKQA agency has been harnessing mobile in ways that provide valuable services for consumers, and sees more opportunities on the horizon.
Gap heats up customer acquisition with commerce-enabled promoted tweets – Mobile Commerce Daily
Mobile Commerce Daily today - Gap heats up customer acquisition with commerce-enabled promoted tweets; Food Network taps mobile commerce to drive viewer loyalty.
Hotel brands increase transparency, digital curation for discerning travelers – Luxury Daily
Luxury Daily today - Hotel brands increase transparency, digital curation for discerning travelers; Fendi blends fashion and fun in arcade-themed Harrods pop-up.
Mobile search clicks could drop 60pc from Google’s new warning label
Google last week started placing a "searcher beware" warning label on mobile listings with an irrelevant redirect, a move that could see brands’ mobile clicks drop by as much as 60 percent.
Hispanic Gen Xers Lead in Daily Tablet Use
U.S. Hispanics are known to be avid consumers of mobile content, owning smartphones and tablets at higher rates than the general population. Among this demographic, the Gen Xers dominate in daily tablet use and ownership with 53% of Hispanic mobile use...
Walmart’s Savings Catcher ups the ante on savings with mobile expansion – Mobile Commerce Daily
Mobile Commerce Daily today - Walmart’s Savings Catcher ups the ante on savings with mobile expansion; Staples latest technology development center will focus on personalized ecommerce.
Tissot gets owners excited for World Cup via Instagram contest – Luxury Daily
Luxury Daily today - Tissot gets owners excited for World Cup via Instagram contest; Ralph Lauren shows experience potential with Father’s Day package.
Mobile Minutes: Sprint and T-Mobile, Amazon, TV apps, Twitter
Today in mobile marketing - Sprint, T-Mobile move closer to a $32 billion deal; Amazon’s June 18 event hints at long-awaited smartphone; TV apps are soaring in popularity, report says; Twitter in talks to buy online music firm SoundCloud: FT; Twitter to buy Namo Media to bolster mobile-ad reach.
All categories of entertainment brands now active on mobile advertising: report
Mobile consumption of entertainment media is increasing exponentially, as all categories of entertainment brands are now active on mobile advertising, which until about a year ago was dominated by theatricals, according to a new report from Vdopia.
How to build loyalty with millennials on mobile
With millennials active on their mobile phones throughout the day, loyalty marketers need to adjust their programs not just in terms of how they enable these consumers to engage but also with regard to what behaviors are rewarded and the types of conte...