Fan engagement with sport content continues to evolve towards digital, with online overtaking print media for the first time, new research finds. The study — Know The Fan — The Global Sports Media Consumption Report 2014 &nda...
Luxury Daily today - Four Seasons Budapest improves guest research ability via immersive app; Gucci Museo travels to Brazil in time for World Cup.
Today on Mobile Commerce Daily - Starbucks reinforces mobile leadership with pre-ordering debut; Pizza Hut’s new selfie campaign is anything but cheesy.
Forget mobile "playing a role" in purchase decisions; in certain categories it is increasingly the only media outlet consumers are consulting before making a purchase, according to a report released today by xAd and Telmetrics.
Today in mobile marketing - Samsung to launch Tizen smartphone in third quarter; A Microsoft smartwatch is coming; Taiwan toys with a risky lead in wearable devices; Amazon adding music streaming to Prime.
Apple’s opening day for its annual Worldwide Developer Conference failed to generate the kind of excitement the brand needs but still included some noteworthy enhancements for applications, such as video walk-thrus in the App Store and better interoperability between apps.
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, b...
Luxury Daily today - Longines uplifts aspiring tennis players via French Open events; Dior revisits “Secret Garden” to assert brand codes.
Mobile Commerce Daily today - Sephora augmented reality mirror reflects sales potential of digital sampling; Wet Seal bets on Oink, Fanreel and Tumblr to boost mobile commerce.
The Waze navigation app has logged some 50 million downloads thanks to an engaging program that bonds road warriors with a "we are in this together" quality, and marketers are looking to climb aboard with messages and promotions to make the ride more f...