BMW searches for the “millions” of brand stories around the world – Luxury Daily
Luxury Daily today - BMW searches for the “millions” of brand stories around the world; Estée Lauder chairman: Focus expansion efforts on where the future might be.
Levi’s, Warner Bros. Records boost millennial appeal with in-cinema mobile activations
Levi’s and Warner Bros. Records are the first two brands to launch new in-cinema campaigns as part of a partnership between Screenvision and SoundHound to elevate the moviegoing experience via mobile.
StationDigital Looks To Be Next Gen Pandora
The media-streaming site StationDigital is starting to pique interest among users despite big-league competitors like Pandora and Netflix. After attracting 6 million viewers since its September launch, CEO Timothy Roberts tells Diana Marszalek that Sta...
Leo Burnett taps Rupert Runewitsch to meld brand-building with technology
Leo Burnett has named Rupert Runewitsch as social and mobile head of North America to help clients ramp up their digital efforts while maintaining some of the creative planning that the Midwest agency is known for with brands including McDonald's, Sams...
Mobile Minutes: Facebook wiretapping, Gmail, Yonder, Square
Today in mobile marketing - Facebook, Zynga beat wiretap lawsuits; Google toying with desktop Gmail overhaul; New Yonder music service challenges subscription model; Square turned dollars into data. Now it'll turn that data into gold.
Smartphone share of ecommerce to stall out while tablets explode: Forrester – Mobile Commerce Daily
Today in mobile commerce - Smartphone share of ecommerce to stall out while tablets explode: Forrester; Gap wagers on location-based ads, Instagram to drive summer foot traffic.
Michael Kors floats through Shanghai Jet Set event with 360 degree app – Luxury Daily
Luxury Daily today - Michael Kors floats through Shanghai Jet Set event with 360 degree app; Sustainability in luxury fashion should be a no-brainer: Stella McCartney.
55pc plan on using wearables to improve their health: report
A study by mobile engagement provider Mobiquity Inc. has found that 55 percent of today’s mobile health application users plan to introduce wearable devices to their health monitoring over the next few years.