Luxury Daily today - Nordstrom creates separate digital shopping channels for off-price Rack business; Dolce & Gabbana reaches fans naturally through sponsored content on The Cut.
Today in mobile commerce - 80pc of iBeacon signals are inaccurate: xAd executive; TGI Fridays’ repeat visits increase with LoyalBlocks mobile loyalty program.
Today in mobile marketing - Brands face tough screening for Facebook video ads; Tesco to launch own-brand smartphone; Google Wallet is said to be landing on Google Glass; Mobile app helps millennials manage money.
A Microsoft campaign last year that leveraged swiping and typed-in keywords highlights the need for marketers to develop more interactive campaigns to build up brand awareness and recognition.
NEW YORK – An MEC executive at the 2014 MMA Forum said that while location’s role will only grow in terms of mobile advertising, there are still significant opportunities to include location in mobile content.
Today in mobile commerce - 80pc of location signals in mobile are inaccurate: xAd exec; TGI Fridays’ repeat visits increase with LoyalBlocks mobile loyalty program.
First-party media entities like Twitter and Facebook are well positioned to push potential mobile advertisers. The importance of this, reports Josh Engroff, cannot be overstated because for advertisers to spend significantly on mobile, an infrastr...