Today in mobile marketing - Forget wearable tech, embeddable implants are already here; Comcast considers creating its own mobile phone service; Twitter pivots into Facebook to chase mainstream users and advertising dollars; Boston spreads free Wi-Fi h...
Lighter company Zippo is turning to social networking to reconnect with younger consumers who are increasingly smoking less.
As more national brands adopt local advertising tactics such as geo-fencing, click-to-call and click-to-map, the share of overall mobile ad revenue attributed to location-based campaigns will grow from 40 percent in 2013 to 52 percent in 2018, accordin...
Big brands including Heineken and Sephora are leveraging event sponsorships with mobile and digital to test new and emerging platforms.
Mobile Marketer analyzed the mobile Web homepages of five news publishers to look at how the publishers — most of which have more than 50 percent of traffic coming from mobile — are shifting their news cycle approaches to accommodate for th...
Google is moving boldly to play a larger role in booking hotel rooms by adding more photos and reviews to its hotel listings, so they increasingly resemble those of travel search sites, some of Google’s biggest advertisers. The idea, The Wall Str...
“There is a veritable arms race” to locate Twitter users, Kalev Leetaru, Yahoo Fellow at Georgetown University, tells Elizabeth Dwoskin of The Wall Street Journal’s Digit. Researchers say fewer than 3% of Twitter users enable a &ldquo...
Researchers have discovered a serious flaw known as Heartbleed that affects the security software that runs on about two-thirds of the servers on the internet and could expose user data, including passwords. GigaOM explains what you need to know about ...
A new eMarketer report, “Desktop Search 2014: Marketers Find a Balance with Mobile,” says desktop search remains in the top spot for marketers and promises to be there through this decade. But, the report also finds that with a mobile revol...