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How Coach and Marriott nabbed early-adopter status with iMessage apps

By | September 14th, 2016|Mobile|

Coach and Marriott are two of the first marketers to introduce iMessage applications containing branded and customizable content, taking advantage of the newfound ability for third-party developers to create stickers, emojis and mobile games within the...

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Mobile Minutes: Snapchat’s ad targeting; Amazon’s Echo Dot; Spotify surpasses Apple Music; YouTube’s social features

By | September 14th, 2016|Mobile|

Today in mobile marketing - Snapchat pushes further into digital ad targeting; Amazon debuts a new, cheaper version of voice-enabled Echo Dot; Spotify passes 40 million subscriber mark, crushes Apple Music; YouTube adds new social features to let vlogg...

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