Mobile Commerce Daily today - Sephora builds out Instagram-like commerce feature to retain loyalty members; Mobile wallet users make fewer than five purchases per month: report.
While many marketers grasp the significant potential in mobile to reach consumers in new and exciting ways, mobile ads that lack creative vision or the proper execution still abound, hurting campaign performance and damaging brand perception as mobile ...
Luxury Daily today - Neiman Marcus releases mobile app that blends content and commerce; Fashion, jewelry brands look to Academy Awards as prime product placement.
Melbourne-based site Kidspot recently discovered the power of tone in messaging, with less folksy, more serious messages yielding higher open rates and conversion to content rates.
The term mobile-first has become "meaningless" in this multiplatform landscape where it has become crucial not to "obsess" over specific platforms but focus on the wider picture, according to the Financial Times' Chief Technical Officer John O'Donov...
Mobile Commerce Daily today - 7-Eleven unleashes big mobile coupon push for new Diet Coke Slurpee; Chase enters crowded mobile wallet space, rounding out its mobile strategy.
Luxury Daily today - Diane von Furstenberg hastens commerce with mobile ad on The Cut; Elie Saab marries live-stream show with magazine debut to expand reach.
The Academy of Motion Picture Arts is taking advantage of the surge in social activity during the Oscars with a campaign that incorporates digital into the aired broadcast.