71pc unlikely to click through mobile ads even if relevant: PwC
While consumers are highly engaged on mobile, marketers need to work extra hard to make a mobile ad feel beneficial as opposed to intrusive, per a new report from PwC.
Survey: Live TV Losing Ground To Mobile
A new survey shows live television viewing continues to decline as voters migrate to watching streamed content on tablets and smartphones. The reason for the switch? Viewers want to watch video content "on their own terms," the researchers wrote....
Lotaris Inks Licensing Deal With Forbes
Forbes will grant Swiss technology company Lotaris rights to the name Forbes Digital Commerce. Forbes Digital Commerce provides mobile payment-based services and solutions to various industry sectors.
Saks downsizes beauty tutorials via Vine to attract busy consumers – Luxury Daily
Luxury Daily today - Saks downsizes beauty tutorials via Vine to attract busy consumers; Kering’s dim profits brightened by luxury gains.
Mobile Minutes: Apple, Parking tickets, DJ app, Google Tango, China Mobile
Today in mobile marketing - IPhones may be vulnerable to hacker attack, Apple issues fix; New app helps you fight parking tickets; Pacemaker: A groundbreaking DJ app for iPad, powered by Spotify; Google announces Project Tango, a smartphone that can ma...
Webinar on March 20: Forrester’s four-step plan to create more engaging mobile experiences
Forrester Research principal analyst Julie Ask will share a four-step plan for marketers to create more engaging mobile experiences in this highly competitive market. Registration is now open for this free, hour-long webinar at 12 noon ET on Thursday, ...
Keds kicks content strategy into gear with Million Brave Acts campaign
Keds has launched a new multichannel campaign with a mobile and Web microsite that aggregates video, social media, photos and commerce as a resource to empower women in achieving their personal goals.
Merchants uncovering how to drive loyalty through coupon apps – Mobile Commerce Daily
Mobile Commerce Daily today - Merchants uncovering how to drive loyalty through coupon apps; MasterCard extends MasterPass mobile payments to in-app purchases.
YouTube Redesigns Site To Match Apps
YouTube has adopted a cleaner website design that has a "center-aligned" look, designed to emphasize user-created playlists — and, of course, boost the time people spend on the site.
Target, big brands team up to convert mobile gaming into commerce – Mobile Commerce Daily
Mobile Commerce Daily today - Target, big brands team up to convert mobile gaming into commerce; Best Buy competes with online giants via Ibotta deals.