Google’s proposed acquisition of Nest Labs for $3.2 billion is reflective of how the definition of mobile is changing as operating systems originally built for smartphones and tablets increasingly integrate wearables, connected cars, smart appliances and other hardware into their services.
Luxury Daily today - BMW i augments Remote App via smartwatch; Neiman Marcus credit breach exacerbates consumer fears.
Mobile Commerce Daily today - Showrooming shrinks as Foot Locker tackles it head-on; Century 21 prioritizes mobile in significant loyalty program push.
Today in mobile marketing - App monetization to get tougher still, with Gartner predicting 94.5pc of downloads will be free by 2017; UK Telecom O2 drops its mobile wallet after just 18 months; Vodafone in talks with Khaitan for Loop Mobile buyout; D.C....
While many media companies and retailers are expected to see more than 50 percent of their traffic coming from mobile devices, most will not be able to shift their priorities and resources to keep pace, according to a new report from Forrester Research.
Today in mobile marketing - Beyond Touch ID: Where mobile fingerprint scanners are headed; How Facebook gets you to test new stuff on its mobile app; As automakers tap smartphone technology, concerns grow about use of drivers’ data; Report: Samsung to launch Galaxy S5 smartphone by April.
Luxury Daily today - Mercedes-Benz encourages mobile research with Town & Country ad; Tiffany mines brand history for 2015 documentary.
Dating application SinglesAroundMe has a patent pending for a location-shifting technology intended to help developers ease privacy concerns for consumers that has the potential to significantly change how marketers geotarget on mobile.