Today in mobile marketing - Jelly app: It does what others already can, slightly better; The global search for education: It's an app app app app world!; Daily report: New wearable devices face some obstacles; Sony gains after vow to maintain smartphon...
Luxury Daily today - Lanvin tells black dress story via Pinterest series; Marc Jacobs casts Miley Cyrus in moody spring ad campaign.
As more companies take a stab at wearable technology, consumers are starting to become more aware of this futuristic gear, according to a recent report from NPD Group.
The BBC has announced that it plans to serve up a crossplatform, multistream effort for the upcoming Winter Games in Sochi, Russia, encapsulating six live HD streams and 650 hours of coverage in total.
A DG MediaMind study found that mobile ads in the retail and electronics categories had the highest clickthrough rates, at 0.52% and 0.41%, respectively. Entertainment was not far behind, with a CTR of 0.40%.
Today in mobile marketing - Marketing through the small screen: The growing shift to mobile app culture; High-stakes games: Tencent rolls the dice on mobile; Water is the enemy, Gatorade mobile game tells youth; Yahoo’s news digest app: The least overwhelming news source ever.
Luxury Daily today - Cartier targets jetsetting New York Times readers with mobile ad; Harrods, Mr Porter broadcast London Fashion Week to show versatility.
Consumer packaged good brands, retailers and film studios top the list of marketing verticals likely to quickly jump at the opportunity to sponsor mobile data use via a breakthrough new program announced this week by AT&T.
Mature consumers are increasingly using smartphones and tablets, and mobile marketers, including those at the Consumer Electronics Show, are vying for their money and Web traffic.
The new product derives from a four-month-long live test using different content streams on Forbes’ desktop site. The smartphone product will, in turn, inform iterations of the desktop site’s streams as Forbes studies mobile usage.