The intersection of technology and marketing is in a constant state of flux, changing at the hands of both short- and long-term trends. James Gross, co-founder of Percolate, a content publishing platform for brands, lays out some trends to watch in 20...
Luxury Daily today - Bergdorf promotes resort collections over post-holiday sales on The Cut; Ferragamo weaves founder’s history into fairy tale film.
Today in mobile marketing - ZTE creates mobile business group; Rise of mobile computing fosters new tech hubs; Strikingly review: Make mobile-friendly Web sites with your Facebook profile and a click; The US Postal Service is testing mobile point-of-sa...
In a sign of mobile's growing role in the social media ecosystem, marketers’ use of sponsored photos leapt from 24 percent in 2012 to 33 in 2013, according to a new report.
While Google is the leader in mobile search, it is still figuring out how to monetize on the channel even as Facebook and Twitter increasingly infringe on its territory.
The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013, according to data from Millennial Media based on campaigns run on its mobile network. But growth across industries was well over 100% as mobile ad spending ...
Mobile Commerce Daily today - QVC streamlines mcommerce, social with app update; Procter & Gamble drives mobile wallet adoption via print ad.
Luxury Daily today - Top 10 luxury brand mobile campaigns of 2013; Dior takes long route to Instagram after a month of posts.
As the mobile application market matures, marketers will need to hone in on a specific target audience to create and refine apps that work for that particular group of users, according to a new report from Flurry.
Mobile is rapidly changing the ways that consumers communicate with each other and the words that they select to convey meaning.