Luxury Daily today - Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics; Chanel chooses Kristen Stewart for new campaign to excite younger consumers.
Mobile industry consolidation will step into high gear next year as growth maxes out in several segments, leaving weaker players to either be acquired or exit the market, according to a new report from Yankee Group.
The Field Museum of Chicago's recent mobile campaign generated higher-than-average NFC and QR code interactions.
Luxury Daily today - Harrods bolsters mobile beauty sale with interactive makeup studio; Net-A-Porter enters print media with branded magazine.
Apple's 12 Days of Gifts free application may come with a hidden price - interactivity.
As mobile video views continue to grow rapidly and ad offerings get better almost every day, mobile video advertising is shaping up to be a significant part of brands’ mobile strategies next year.
Luxury Daily today - Van Cleef & Arpels touts diamonds with interactive content ad on The Cut; Hermès animates orange gift boxes to spark holiday ideas.
The digital media landscape is evolving quickly and not everyone is going to come out a winner as the rapid growth in mobile and social media changes how ads are bought and viewed.
When looking to make informed decisions on purchases, consumers tend to check social media for input, and according to a recent report from Social Media Link, Facebook is the most trusted review platform over Pinterest, YouTube and Twitter.