Three new ad spending forecasts released Sunday night are pegging ad growth next year partly on the Winter Olympics, the World Cup and the mid-term elections in the U.S. It's the first time in 20 years that a new platform is expanding overall ad spendi...
While mobile retargeting was already picking up steam, Twitter’s entry with a cross-channel strategy addressing the challenges in using Web cookies for mobile tracking could attract more dollars to from brands.
Luxury Daily today - IWC app recommends watches using personality quiz responses; Dior balances heritage, botany in skincare range promotion.
If mobile is at the top of your media company's list of New Year's resolutions — and it should be — INMA has 18 things to keep in mind as you head into 2014.
It's still not close to TV Everywhere, but Verizon Communications is expanding live-TV streaming options to let FiOS customers watch CBS and Fox stations in several East Coast markets at home on tablets and smartphones.
Luxury Daily today - Bentley dabbles in holiday spirit with 24-day Twitter campaign; Burberry leads digital fashion pack for third straight year: L2.
Marketers need to kick their mobile search strategies into high gear now that 89 percent of consumers use a search engine on their mobile device, according to a new report from Forrester Research.
A Razorfish executive who spoke during a Mobile Marketer webinar yesterday said that marketers need to up their in-application segmentation efforts if they want to create loyal users.